Zac Brown Rebrands American-Made Entertainment And Lifestyle Company

Zac Brown Band has left an indelible mark on music since debuting more than a decade ago with its first album, The Foundation, featuring the hit single “Chicken Fried.” Since then, the Atlanta-based, Southern rock band, led by frontman Zac Brown, has gone on to release four more albums, chart 14 No. 1 hits on country radio, and win three Grammy Awards. The band is now hard at work on a new album and just released the single “Someone I Used To Know.”

It's a busy time for Zac Brown who has just announced the launch of his newly branded entertainment and lifestyle company, Zac Brown Collective, formerly known as Southern Ground. Known for a commitment to excellence when it comes to music, Brown says he’s met a lot of people throughout his career who are ‘masters of their craft’ in other fields or industries. His Zac Brown Collective will bring them all together under one umbrella to give them the support and tools they need to succeed on a bigger scale.

“You meet someone that’s undeniably talented and fits our culture,” Brown says, “someone who is a hustler, who loves to hustle within their craft and really dedicates their life and themselves to what they do. And I believe in American-made. I’m really proud to have the laborers, the craftsmen, the engineers, the designers, and the skill that comes behind it.”

His Zac Brown Collective will serve as the parent company for a number of distinctive brands in a wide-range of categories including music, food, filmmaking, fashion and apparel, custom design, outdoor gear, and more.

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